Known as the leader of media online verification Double Verify has made changes in its leadership in order to increase its performance. This comes as the company appoints Wayne Gattinella as the CEO and director of the firm largely because of the experience he has in the field. He is replacing Oren Netzer who is assuming the position of Chief Strategy Officer and chairman at the company. In the new role, Netzer is supposed to focus on new products development and delivering innovative solution to the market. Through his leadership, the company is expected to grow and deliver great expectations to the market at large.
As CEO, he said that he was thrilled to be joining the team which has recorded immense success within the shortest time. He said that the technology used by the company to deliver insights and solutions is a catalyst that is guaranteed to give some of the largest brands the confidence they need in order to ensure they move a significant amount of their spending online. He said that he was willing and ready to take the vision of the company to the next step by expanding the scope of services offered as well as the markets served. While speaking about the changes, Netzer said that he believed the appointment of the new CEO would serve the company well because of the experience he has. He said that since the new CEO is known for his ability to build trusted and recognized brands, he had no doubt that the company would be propelled to higher levels of growth. He also said that he was looking forward to working with the new CEO.
The company is known as the leader in campaign effectiveness and media online verification. It is for this reaso0n that it is known as a top choice brand among agencies, marketers, digital publishers, advertising networks, side demand platforms and exchanges interested in environments that offer quality advertising increased performance and campaign transparency. In a month, the company validates more than 60 billion impressions advertising in a month for more than 500 Fortune brands.
In addition to this, it has also conferred with World Economic 2012 Forum Technology Award Pioneer as one of the innovative stakeholders currently available in the technological space. The company has its headquarters in New York and some of the investors include Institutional Venture Partners, JMI Equity, Genecast Ventures, First Round Capital and Blumberg Capital as well as Institutional Venture Partners. With these latest changes with Wayne Gattinella, it is expected that the performance of the company will continue to increase.